But while 44% of India's smartphones sales are now online, the brick-and-mortar segment remains the bigger play and Xiaomi expects it to grow further.
"Our market position in offline is substantially lower than what it is online," Xiaomi's India head, Muralikrishnan B., said in an interview on Friday.
The South Korean giant has a 20% market share in India, while Xiaomi, which historically focussed on budget phones, has 16%.
Xiaomi plans to hire more store promoters - salespeople who lure, pitch and sell phones to prospective buyers inside outlets.
Another significant India challenge for Xiaomi is a federal agency's $673 million freeze on its bank assets since last year.
Persons:
Xiaomi, Flipkart, Muralikrishnan, Tarun Pathak, We'll, Aditya Kalra, Munsif Vengattil, William Mallard
Organizations:
DELHI, HK, South, Samsung, Research, Thomson
Locations:
India, Hong Kong